Sponsorship Program

We all know how important mentoring is to career success. Yet having a sponsor is even more critical to advancement in the workplace. What exactly is a sponsor? And how do they differ from mentors?

Mentors are confidantes. They listen, give advice and support. They are excellent at providing perspective and sharing experiences. Sponsors, on the other hand, are senior people who see your potential and vouch for you when you’re not in the room. They offer visibility and remove barriers.

That’s why we like the expression mentors help skill you up and sponsors help move you up.

Research shows that

sponsorship is a highly effective way to accelerate women’s careers.

Sylvia Ann Hewlett, an expert on gender and workplace issues, states:

  1. Sponsorship is different to mentoring

  2. Sponsorship involves the active and deliberate use of power to facilitate the careers of others

  3. Sponsorship can be a positive enabler of development and careers

  4. Mentoring programs are not a substitute for sponsoring


your organisation can benefit from running an in-house sponsorship program:

  1. The effect is cumulative – people who have been sponsored are more likely to sponsor others

  2. There’s more upside than you think – there are clear payoffs in sponsorship for both sponsor and sponsee

  3. The benefits are measured – a sponsor provides a statistical career benefit of anything from 22 to 30%

  4. Sponsorship is a proven way to build the leadership pipeline for women

Sponsorship is essential to gender equality. If you are keen to understand more about sponsorship and how to deliver an effective sponsorship program in your organisation, contact us.

Cost and booking

Our corporate programs can be booked for any date and are held in-house. They’re perfect for 12 or more people. Please contact us on +61 2 9239 5080 or info@gillianfox.com.au to discuss.

More information

If you have any questions, please feel free to contact us on +61 2 9239 5080 or submit this enquiry form.


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